How Funny or Die learned to stop worrying and embrace platforms

How Funny or Die learned to stop worrying and embrace platforms

~ From Digiday ~
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Even Funny or Die has had to get serious about its platform approach.Since its founding in 2007, the video comedy site co-founded by Will Ferrell has taken the opposite approach of many digital publishers in staying independent of YouTube and other platforms. But that was then. With the inescapable rise of social media, enabled by the growth of mobile usage, Funny or Die site has had to change its strategy in order to live.“People want to consume content where they are,” explained Patrick Starzan, svp of marketing and gm of social media for Funny or Die. “They don’t want to bounce around.”Advertisement

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