Social media is neither a trend nor a fad. It is very much an enduring reality and its role can never be undermined. For marketers, social media networking sites are absolutely crucial and perhaps, indispensable. Social media marketing is a pretty complex issue that includes a wide spectrum of social media sites, diverse ways of engaging and an assortment of styles for each and every platform. It is definitely, much more than Facebook.It is important for you to figure out which social media networking site to join. As a marketer you would be determining optimal messages, social media management costs, posting frequency, integration with various other marketing channels and how to connect with the billions of social media users, In this context, it is very difficult to determine the precise role of Instagram as a social media network. It is often referred to as the King, the Hero of Social Media.Instagram is known to be a visual platform. It has been proved beyond doubt that Instagram is truly a powerful tool for promoting your business, as well as, personal brand. It is quite clear that when you like and comment on others’ pictures that becomes a powerful way of achieving a massive following.