Gender Neutral Toy Aisles? Thanks, Target! Now I Actually Have to Parent!

Gender Neutral Toy Aisles? Thanks, Target! Now I Actually Have to Parent!

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Image by Flickr user Kevin Mullet.Target recently made the announcement that they are going to try and reduce the instances of gender-directive signage in their stores, in places like the toy aisles and kids’ bedding, where such classifications aren’t really needed. From their statement:Over the past year, guests have raised important questions about a handful of signs in our stores that offer product suggestions based on gender. In some cases, like apparel, where there are fit and sizing differences, it makes sense. In others, it may not. Historically, guests have told us that sometimes–for example, when shopping for someone they don’t know well–signs that sort by brand, age or gender help them get ideas and find things faster. But we know that shopping preferences and needs change and, as guests have pointed out, in some departments like Toys, Home or Entertainment, suggesting products by gender is unnecessary.This sounds perfectly reasonable. Why does the store need to organize kids’ bedding into strict gender-focused sections, when heck, some boys may want rainbow pony sheets on their beds, and having a national retail chain tell them RAINBOW PONIES ARE ONLY FOR GIRLS is not a real positive shopping experience?

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