The Bloomberg Media digital way: talent, talent, talent

The Bloomberg Media digital way: talent, talent, talent

~ From Digiday ~
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Bloomberg LP seems to have it all: a lucrative financial terminal business, a wire service and a series of media properties that span television, radio and print. One thing it doesn’t have? A Web-friendly, mainstream digital presence.For Bloomberg Media CEO Justin Smith, turning that around requires more than just building digital-first properties (which Bloomberg has been doing). It also means hiring the right digital-savvy talent to push things forward. His latest hire is Joshua Topolsky, co-founder of Vox Media and editor-in-chief of The Verge, who is joining as Bloomberg Media as its new digital editor and digital content officer.Topolsky’s hire checks all the boxes for Bloomberg. At Vox, he helped build a successful media organization from the ground up, setting the course for its video ambitions and making The Verge one of the more popular tech sites on the Web. And all of that makes him a valuable asset to Bloomberg LP, which is trying to accomplish essentially the same goals with its own media operation.“You’d be shocked by the similarities,” Topolsky said. “Bloomberg Media is very entrepreneurial, very startup-like. It feels like a young, hungry brand that wants to build something impressive and new,” he said.

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