Consumer Messaging Apps for Business: Why it is the Next Big Thing?

Consumer Messaging Apps for Business: Why it is the Next Big Thing?

~ From Agriya Blog ~
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More than the change in modern-day business trends, it’s the approach which has seen a major shift. With a greater predilection towards messaging apps, business communities are trying their best, reaching out their customers through it. It has manifold advantages that simply one can’t overlook. In fact, it’s that much closer to become an indispensable aspect of every organization.How must business organizations see this? What does consumer messaging apps has in store for them? What does this mean for entrepreneurs? You’re about to find out everything.Gartner report points out that, by the year 2019, 2.19 million consumers will be actively using consumer messaging apps. At this rate, it’s well on course to replace the traditional social media approach of consumers for seeking customer support.  Of course, cost containment has got be the primary reason for messaging to be received so well by everyone. On an average, it takes only $1 per interaction when compared to $6-$15 range of conventional phone interaction.Messaging apps coupled with your utility or service software can prove to highly beneficial. Especially, in customer management, it becomes mighty useful. Business establishments who are mindful of that are urging for a messaging app that integrates with desired software. There isn’t any major development yet, apart from two or three top service providers having enabled this functionality already. Additionally, they can offer comprehensive e-commerce solutions too.

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