Sky UK Sales Continues To Climb Despite High Customer Churn (Cancellation Proportion)

Sky UK Sales Continues To Climb Despite High Customer Churn (Cancellation Proportion)

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F ears of a big bill for German football rights and an increase the rate of customers abandoning their satellite TV subscriptions have sent Sky shares sliding, despite the company's continued sales and profits growth.   The media giant sank to the bottom of the FTSE 100 leader board after reporting third-quarter results that showed its focus on marketing its most expensive Sky Q packages meant more bargain hunters went to rivals such as BT in the three months to the end of March. At lunchtime the shares were down more than 5pc.

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